In the space of a month, Facebook has gone from media darling to devil. However, all the bad PR didn’t hold back Facebook.com traffic in November. Unique visitors jumped 20%:
![Facebook Growth Nov 2007](http://home.compete.com.edgesuite.net/site_media/upl/img/fb_growth_nov07.png)
The big question — Are Facebook users even aware of their worsening privacy situation? Take a look at the chart below. Looks like regular Facebook users are mostly unaware of their worsening situation, or more likely don’t know what to do about it – not good.
According to one Facebook poll, 67% of all respondents had not even heard of the Facebook Beacon.
![Facebook Privacy Page](http://home.compete.com.edgesuite.net/site_media/upl/img/fb_privacy_nov07_2.png)
It’s generally a good idea to put users first, then investors. I hope the good people at Facebook HQ wake up quickly.