Agnello Dias, a Senior Vice President and Executive Creative Director at J Walter Thompson was responsible for making the commercial a reality. He says:
“For all of us who have played cricket on the streets, we know we have to play a quick game — to bowl or strike the ball — before the next car comes by,” says Dias. “The game in the ad is being played in a traffic jam and captures the chaos and disorder of an everyday cricket field in India, where there could be 21 matches being played at the same time!”
Couldn’t agree more.