Are you loyal? — Search Engine Loyalty Benchmark

Not really. People like to use more than one engine to find what they’re looking for.

Google users are most loyal. Google captured 71% of all searches executed by its users in Dec ’05. Yahoo captured 48.1% of its user’s searches.

I’m sure the folks at AOL and MSN are a little concerned after having spent lots of $$ revamping their search offerings. They have much more work to do.

A9’s Share of Search Activity (SOSA):

Not surprising, Google is’s #1 threat. Interesting that A9 users submit nearly the same numbers on queries on as they do on itself.

Bottom-line: Search engines, as they try to nurture a more loyal user base, have their work cut out for them. There is still much to do.

[Link: Full report – requires free registration]

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