published on the Compete Blog on 30-Oct-2007
Key Observations (Winners list):
- The Emergence of Content Sharing: 5 of the top 10 gainers having something to do with sharing content (YouTube, Flickr, Facebook, Wikipedia, Digg).
- Traffic to Facebook.com has increased by 14.6M, but hold on…traffic to MySpace.com has also increased by 10.2M during the same time period.
- AdultFriendFinder.com continues to thrive with nearly 24M unique visitors (up 8.8M this year), but look out AFF, Fling.com is catching up with you quickly. Fling has gained a whopping 17.4M visitors in the past 12 months to reach 18.7M unique visitors in September.
- Rebranding of Cingular to AT&T helped out ATT.com. All Cingular.com traffic is now channeled to wireless.att.com
- Digg has been growing faster than Facebook!
| Biggest gainers: | Sept ’07 Unique Visitors |
Sept ’06 | Change |
| 1. youtube.com | 47,417,527 | 25,860,510 | 21,557,017 |
| 2. flickr.com | 25,278,501 | 7,382,573 | 17,895,929 |
| 3. fling.com | 18,702,338 | 1,284,273 | 17,418,065 |
| 4. wikipedia.org | 51,648,465 | 35,650,551 | 15,997,914 |
| 5. digg.com | 18,401,139 | 2,854,646 | 15,546,493 |
| 6. google.com | 124,544,834 | 109,080,418 | 15,464,416 |
| 7. att.com | 17,984,849 | 3,221,543 | 14,763,306 |
| 8. facebook.com | 24,211,448 | 9,545,359 | 14,666,089 |
| 9. turn.com | 14,296,976 | 628,718 | 13,668,258 |
| 10. yahoo.com | 130,078,549 | 116,961,340 | 13,117,209 |
Key Observations (Losers list):
- Traffic declined to only 8 domains in the Top 50 (Sept ’07).
- Two Amazon properties on the list – IMDB.com and Amazon.com
- Two Microsoft properties on the list – Passport.net and MSN.com. My guess is that most of their lost traffic went to Live.com, MSN’s new portal. Live.com is up 10.2M unique visitors during the same time period.
| Biggest losers: | Sept ’07 Unique Visitors |
Sept ’06 | Change |
| 1. aol.com | 62,201,981 | 72,859,584 | (10,657,602) |
| 2. passport.net | 16,605,856 | 23,056,010 | (6,450,155) |
| 3. msn.com | 72,402,712 | 78,701,909 | (6,299,197) |
| 4. geocities.com | 16,086,159 | 20,300,659 | (4,214,500) |
| 5. amazon.com | 42,420,889 | 45,417,807 | (2,996,918) |
| 6. weather.com | 16,002,964 | 18,709,799 | (2,706,835) |
| 7. expedia.com | 13,564,006 | 14,087,085 | (523,079) |
| 8. imdb.com | 16,390,522 | 16,705,447 | (314,925) |