“The cost of a pure, boot-strapped, startups today is really the time the founders put into it. Don’t pay for software, don’t sign an office lease, and don’t hire a PR firm. Stay slim, build something great and wait. If it doesn’t grow make the product better and wait some more. Keep that process up until you find something that makes people absolutely rabid for your product.” — Jason Calacanis
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Stay slim, build something great, evangelize like crazy. Repeat.