Published on the Compete Blog on 13-Mar-2007

What can I say, I was curious. To satisfy my own curiosity, I set out to answer the big question — Are GigaOm readers any different from those of TechCrunch? You would think they would be similar, right? Not quite. Read on..

How we measured:

We took the Top-20 domains in Jan ‘07 ranked by Attention Share (Attention Share considers all the time we collectively spend online and then determines what percentage of that time was spent on a given site). We then separately calculated Attention Share for GigaOm and TechCrunch readers — which gave us a detailed map of where the two segments choose to spend their time online. We then looked at how GigaOm and TechCrunch readers indexed against the Top-20 domains that average U.S. internet consumers spend most time on.

About the sample data:

GigaOm analysis is based on clickstream data from 190 (anonymous) individuals in Compete’s panel that visited Gigaom.com in January. TechCrunch analysis is based on 431 individuals.

Key Observations:

• MySpace.com: Not a big hit with GigaOm and TechCrunch readers compared to the general U.S. craze.
• Yahoo.com: TechCrunch readers spend more time on Yahoo vs. Google.
• Google.com: GigaOm readers spend more time on Google vs. Yahoo.

• Facebook.com: TechCrunch readers love it!
• YouTube.com: TechCrunch readers spend 170% more time on YouTube than the average user. GigaOm readers also love YouTube, indexing 42% over the U.S. average.

• Wikipedia.org: This one was predicable, TechCrunch and GigaOm both love Wikipedia – TechCrunch loves it more.
• Live.com: GigaOm says…. Yawwwwwwn.

Om/Mike Photo credit: Scott Beale / Laughing Squid

I was not planning on posting this here…

BarCamp Boston 2
March 17-18 2007, MIT, Cambridge MA

Missed the first BarCamp Boston… no way I’m missing this one! Are you attending participating?

Published on the Compete Blog on 26-Feb-2007

The market currently relies heavily on visitors and page views to measure performance, but we know these metrics can be gamed.

Time, on the other hand, is finite and selfishly managed by the user making it harder to game. Therefore if a site can garner more of an individual’s time it should be considered a good thing, right?

With that said, we know there are exceptions (Search for example), which is why we haven’t presented Attention as the king of all metrics. We see Attention as an additional piece of the puzzle.

For example:

• MySpace attracted 16% of all pageviews on the internet (U.S.) in December
• However, U.S. users only spent 11.9% of their time on MySpace
• MySpace provides a service valued by consumers (11.9% Attention Share), but the site is terribly designed and thus inflates misleading engagement metrics like pageviews

The following are the top 20 domains that captured our Attention in January 2007:

Key observations:

• As expected, shopping/commerce sites captured less Attention in January:

  • Craigslist was the only shopping/classifieds site in the top-20 to gain Attention Share
  • Amazon.com fell 4 positions – its Attention Share decreased from 0.67% to 0.46%
  • Walmart.com dropped off the Top-20 list
  • Ebay.com‘s Attention Share decreased as well, but not as much as the other shopping sites on the list. Perhaps people were looking to unload some of the stuff they accumulated over the holiday season. This theory could also explain Craigslist’s gain.
• Bankofamerica.com fell. People checking (and re-checking) their bank balance as they spent their hard earned cash in December?
• Adultfriendfinder.com gained – New Year’s Resolutions related? We know post-Christmas time is a seasonally strong time for online dating sites.
• Who is new on this list? (compared to Dec ‘06):
  • Runescape.com – #21 in Dec
  • Comcast.net – #22 in Dec
• Who is absent? (compared to Dec ‘06):
  • Neopets.com – #18 in Dec / #22 in Jan
  • Walmart.com – #16 in Dec / #28 in Jan

New Delhi, Feb 20 2007

HTP project

GE also signed a MoU on Tuesday for a green building project with Haryana Technology Park (HTP).

HTP is an integrated IT park supported by Paharpur Business Centre and & Software Technology Incubator Park.

According to the MoU, GE India and HTP will collaborate in a number of initiatives to create green building projects of world standards specifically in the areas of utility services such as power generation and distribution, lighting, water treatment, security and sensing equipment.

[GE Press Release]