“To build up publicity and mindshare you have to give away value, but the same product often has a vastly different perceived value based on price point and how they got it. It is so hard to win marketshare by lowering price, but easy to win marketshare by increasing (real and perceived) value.” — Aaron Wall

Couldn’t agree more.

Well, you’ve got to go after it. [Sometimes you’ll win.] Sometimes you’ll sink. Sometimes you’ll get some good humility training. But in the end, you can smile and say, “I had a hell of a day!”
— Don McLagan, chairman, president & ceo, Compete, Inc.