On the web, the raw material is data. It is often shaped (produced) by volunteers, and it costs almost nothing to replicate and distribute the resulting product. This is profoundly different than the current industrial economy. Our investment strategy is to arbitrage the difference between the capabilities of the new medium and readiness of the existing economic and social structures to exploit those capabilities. — Brad Burnham, Union Square Ventures

Bingo.

At Zappos, we have 10 core values that act as a formalized definition of our company culture. Our core values weren’t formed by a few people from senior management that sat around in a room at a company offsite. Instead, we invited every employee at Zappos to participate in the process, and here’s the final list we collectively came up with:

1) Deliver WOW Through Service
2) Embrace and Drive Change
3) Create Fun and A Little Weirdness
4) Be Adventurous, Creative, and Open-Minded
5) Pursue Growth and Learning
6) Build Open and Honest Relationships With Communication
7) Build a Positive Team and Family Spirit
8) Do More With Less
9) Be Passionate and Determined
10) Be Humble

Source

Personal values ~ company values? Yep.