The other day a friend asked me to describe what Lookery does. Given all the recent news coming out of Lookery, and us re-focusing ourselves on what we believe our biggest opportunities are and on what we do best, I thought it would be a good idea to post my (long) one line description right here:
Lookery is aggregating anonymous self-reported user data from a large network of trusted data contributors like social networks, dating, and e-commerce sites, and making it readily accessible to any advertiser, ad network, or publisher to target their message or content in real-time anywhere on the web and to learn more about their own audience.